Client Retention Strategies for Financial Advisors

How often have we heard the expression, “Clients are the lifeblood of the business, treat them well and they will take care of you.” Odds are, every one of us has heard it at some point in our financial advising career, either from a manager or on our favorite podcast.

As cliché as this saying [...]

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An Advisor’s Guide to Writing an Effective Call to Action

One of the most frustrating aspects of working with prospects or publishing articles is the lack of interaction. As an advisor, you can spend a good deal of time answering questions and providing insight, but weeks will go by and many readers never call your office or add themselves to your mailing list. To mitigate [...]

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9 Tips to Build an Effective Marketing Plan

Do you want to expand your reach and grow your client base? Or do you need focus on specific demographics in order to increase your prospect to client ratio? It might be time to develop and implement a targeted marketing plan to help you reach those objectives.

Writing a marketing plan can be a daunting [...]

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Best Interest Advice Requires a Best Interest Process

In early May 2019, Alexander Acosta, the Department of Labor Secretary, stated that the DOL is working with the SEC to resurrect the fiduciary rule. This is not a surprise to those of us who follow this ever-changing proposed legislation.

As advisors, we know a best interest standard is a good thing, but what does [...]

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Effortlessly Build a Tax Practice in Less than 1 Year

The most successful advisors are always thinking about growth.

As a business owner, growth can be divided into two primary categories:

  • Find new prospects to whom you can sell your existing services, or
  • Expand your services and sell more to your existing clients.
  • You can accomplish both at the same time, without adding a lot [...]

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    Comprehensive Planners & Transactional Advisors

    The balance between simplicity and sophistication

    Historically, the financial services industry has been divided into two camps: transactional advisors and comprehensive planners. To maximize the success we have with our clients, there are important lessons and traits we can adopt from each.

    Transactional advisors:

    Transactional advisors act as specialists, helping their clients facilitate the purchase [...]

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    2019 Tax Strategies: Increase Tax Savings

    The 2018 tax preparation season is upon us, meaning that it is also time to review the new tax laws and start developing tax strategies for taking advantage of them in 2019.  Below are eight ideas that can be implemented immediately to help increase tax savings next year.

    Health Savings Account:

    In many cases, [...]

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